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A CHILD
MAKES YOU
Ageing Society and Population Policy
Integrated Campaign
Young Stars 2023 Silver 🥈
Role: Research | Art Direct | Video Editing
In 2023, South Korea invested 215 billion dollars to combat the declining birth rate. Yet, the birth rate continues to fall as young individuals increasingly feel less inclined to have children.
Parenthood reveals hidden potentials you never imagined.
A warm yet impactful campaign that highlights the meaningful experience of raising a child.
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