The Finest
Typeface

Monotype

Integrated Campaign

Role: Research | Art Direct | Copy Writing

78% of 17-year-old girls struggle with body image due to unrealistic beauty standards on social media, leading to low self-esteem, anorexia, and depression. But beauty, like typefaces, comes in many forms.

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The Finest Typeface takes a disruptive approach to fight against this singular beauty standard and advocates the message that "you, not social media, define beauty".