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KMC
POWER UP
Kraft Mac and Cheese
Integrated Campaign
Role: Research | Art Direct | Copy Writing
When it comes to hunger, gamers tend to avoid it. However, studies show that hunger reduces concentration and cognitive ability, directly impacting in-game performance.
Staying full helps players stay sharp and focused. KMC Power Up takes this opportunity to fuel our gamers both in real life and in-game by turning every Big Cup into a power-up for their in-game characters.
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